Director of Communications

ESSENTIAL FUNCTIONS

• Oversee all legal aspects of communications such as copyrights, waivers, permissions, and contracts
• Recruit and train a volunteer team to assist with photography and livestream monitoring
• Provide oversight and direction for contractors and vendors
• Oversee, track, analyze, and report on the performance of the website and social media
• Utilize search engine optimization, Google Analytics, social and digital platforms to expand FBA’s audience and reach
• Build brand awareness, including positioning, and set guidelines to maintain the brand standard
• Work with the team to develop all digital, social, video, audio, and print content
• Develop and propose effective marketing and communication strategies for First Baptist Atlanta while also identifying target audiences
• Establishes protocols for direct reports that include clearly defined expectations, a consistent standard of accountability, and an annual employee review of job performance
• Cultivate a disposition of attentiveness, courtesy, and promptness among Communications team members in their responses to requests, replies to inquiries, follow-up on client satisfaction, and all personal interactions, including phone calls, physical and electronic correspondence, and in-person conversations
• Establish annual goals for increasing effectiveness in all areas of communications
• Provide team members with training opportunities and other resources for each team member’s personal, professional, and spiritual development
• Maintain familiarity with trends and developments in the fields of specialization pertinent to the purpose and functions of Church Communications
• Explore and pursue professional associations and networks among other churches and corporations for collaborative enrichment in communications methodologies
• Prepare the annual Communications departmental budget for proposal to the Senior Pastor
• Whatever it takes

Qualifications

• Must have a growing and mature personal relationship with Jesus Christ
• Must align with the beliefs, values, and mission of First Baptist Atlanta
• Must be an effective manager of individual employees and teams
• Must be adept at oral and written communication, capable of making effective presentations, and able to professionally interact with all FBA staff members
• Must be accessible at all times for addressing emergencies that may arise
• Bachelor’s degree in marketing, communications, or related study
• Minimum 10 years’ experience
• Minimum 3 years’ experience leading and managing a team
• Robust copywriting and editing skills
• Strong knowledge of graphic design, digital media, videography/photography, and editing skills
• Extensive knowledge of social and digital platforms, Google analytics, and search engine optimization
• Experience in website design and development
• Effective problem analysis and resolution skills
• Ability to be flexible, organize, manage time and set/shift priorities while meeting deadlines
• Ability to develop, plan, and implement ministry short and long range goals, as well as interpret, adapt, and apply guidelines and procedures